Last Updated on May 31, 2025 by Kundan Sharma
Unbounce and Squarespace are one of the most popular landing page builders. If you’re looking for a landing page builder or to create a website then you should look at these two platforms.
But, it is a time-consuming process to test both of these platforms, so that’s why here in this article, I have compared Unbounce and Squarespace.
The comparison lets you know about their key features, pricing, and pros and cons.
After reading the Unbounce vs Squarespace comparison. You’ll be able to make the decision, about which one is best for you.
Unbounce
Unbounce is a leading landing page builder that has over 120,000+ customers globally. It was started in back 2019.
With Unbounce you can create beautiful landing pages, do A/B testing, create popups & sticky bars, write marketing copy with an AI writer, Add fillable forms, and more.
You can use its AI tools like Smart Copy to generate marketing copies, text for landing pages, ads text, and emails.
Unbounce Smart Traffic shows the most relevant variant of a landing page to the visitor by analyzing its attributes.
It can be integrated with payment getaways like Stripe, which lets you sell digital or physical products through a landing page.
There’s also a Shopify integration that easily connects your Unbounce landing page with Shopify, so you can drive more sales to your store with beautiful landing pages.
Squarespace
Squarespace was launched in 2004. It’s one of the most popular website builders that gives competition to platforms like WordPress and Wix.
It’s a premium website builder which charges a handsome amount per month from users.
It has a drag-and-drop editor which allows you to customize page layouts even if you have zero coding skills.
Squarespace offers features like free custom domain, drag and drop editor, SSL, digital product addon, video hosting, unlimited bandwidth, and more.
It also has some other products such as an e-commerce store. Email marketing, logo maker, courses & membership, and many more.
Key Features of Unbounce and Squarespace
Landing Page Builder
Unbounce is a complete landing page builder that offers 2 landing page builders; Classic Builder and Smart Builder.
Whereas classic builder allows you to use the drag and drop functionality to create and customize the landing page.
You can use it to build a landing page from scratch or customize a readymade template. It is quite easy to use Unbounce Classic Builder, which lets you add elements almost anywhere on the page.
Unbounce also has 100+ conversion-focused landing page templates which let you build a landing page in just a few minutes.
On the Other hand, Unbounce Smart Builder is an AI-powered landing page builder that generates a landing page for your business with the best suitable heading and layouts.
Smart Builder has data of 1.5 billion industry conversions, so AI generates high conversion headlines for your landing page.
Squarespace also offers 2 ways to create pages. You can get started with a readymade template or build a site from scratch using the Squarespace Blueprint.
Its builder is user-friendly even beginners can build a beautiful site with it.
Squarespace has a wide range of templates for industries like real estate, fashion, health, construction, eCommerce, and more.
A/B Testing
Unbounce has an A/B testing feature that lets you experiment a variants of landing pages to find out which one is getting the most conversions.
You can test elements, forms, CTA, images, and other thing on a landing page.
They also have a feature called Smart Traffic, which shows you the most relevant landing page to the visitor by analyzing its interest helps you to get more conversions.
When we look at Squarespace, then it doesn’t have such features. It only has a simple website builder.
eCommerce Functionality
Using Unbounce you can sell digital & physical products. It’s a landing page builder where you can showcase products, run special offers, test products, and drive potential customers to your e-commerce store.
On the other hand, Squarespace is a complete eCommerce solution to launch a full-fledged e-commerce store that is not just for physical products but allows to sale of digital products and services as well.
So, you can schedule appointments, create courses display them in the store, and offer services to the clients.
Squarespace also integrates with popular platforms like TaxJar, Paypal, Apple Pay, and Stripe, Afterpay.
With its mobile application, you can track and manage store inventory and also respond to the queries of potential customers.
Marketing Automation
Unbounce offers popups & sticky bars to collect leads and promote special deals. You can place Unbounce popups & sticky bars on blog posts, homepages, and pricing page of the site to optimize conversion rate.
You will have the customization options to control who can see your popup, when it should appear and dynamic text replacement based on the visitor search team before clicking on your ad.
At Squarespace, you will get email marketing automation. It also gets you an app Unfold to create beautiful social media content for your social channels.
AI Writer
Unbounce comes with an AI writer tool (Smart Copy) with it you can write marketing copy for landing pages, google ads, email, social media, and more.
All you need to do is explain the topic in a few sentences on which you want to write Smart Copy and it write the marketing copy for you. Now, no more writer’s block. With minimal input, you can write blog posts, sentences, articles, and essays.
It has 45+ library templates that support all your AI marketing requirements.
Smart Copy writes in more than 30+ languages such as German, English, Spanish, Dutch, and Portuguese.
It also has a built-in Grammarly extension using it you can cross-check and optimize sentences of the generated content.
Squarespace doesn’t offer such a tool yet, maybe they introduce AI writer in the future in their tool list.
Payment Getaways
Unbounce app integrates with payment platforms like Stripe, Shopify, and PayPal. So, it allows you to sell a product directly from the Unbounce landing page.
Well, you’ll have no problem if you want to sell products or services through a landing page, you can easily do it with its payment integrations.
On the other hand, Squarespace also integrates with payment options such as Apple Pay, Stripe, Afterpay, and PayPal.
We can also connect the Squarespace store with TaxJar, which lets you automatically charge sales tax on product selling from customers.
So, both platforms have good payment gateway support, and you can easily accept payment from customers.
Apps And Integartions
Unbounce integrates with some popular apps and tools such as Calendly, Shopify, Stripe, TypeForm, Hubspot, HotJar, Klaviyo, LiveChat, and more.
Only the Zapier integration lets you connect Unbounce with 5,000 apps.
When it comes to Squarespace integration, then it also has a good number of integration options like Apple Pay, Zapier, FedEx, PayPal, Stripe, and DropBox.
It also offers some useful blocks using them you can do lots of things like embed tracks and playlists, videos from YouTube or Vimeo, and add online booking.
Mobile Apps
Unbounce doesn’t offer any mobile app, so you can only access this software from the web browser.
On the other hand, Squarespace offers a mobile application for iOS and Android. Using it you can manage your site from an eCommerce store from anywhere, lets you create a complete site, track and manage inventory, edit pages, connect with the Squarespace support team, and much more.
Squarespace also offers a mobile app called Unfold, which allows you to edit photos, videos, reels, and more for your website and social media accounts.
The app is completely free for Squarespace paid users.
Support And Documentation
Unbounce provides contact support via live chat, email, and phone. The support staff are friendly and respond to your query instantly when you reach out to them during working hours.
The live chat and phone support are only available during office working hours but you can self-guide yourself with available resources.
It offers a resource library, a YouTube channel, landing page courses, a community, and more.
Currently, it has 120,000 customers globally which shows Unboune offers great customer support that’s why people are using its service.
Squarespace comes with robust 24/7 customer support via live chat and email.
They have a dedicated help center page where you get a complete guide on topics like websites, domains, e-commerce, email campaigns, Squarespace payment, digital products, and more.
You can also sign up with Squarespace Forum to collaborate with people like you and get updated with the weekly release notes and educational content. You can also ask questions from professionals.
Unbounce and Squarespace both have similar support and documentation options.
Pricing
Unbounce offers 4 different plans that suit every user requirement. You can try a 14-day free trial of one of its three lower plans Build, Experiment, and Optimize.
Build: the plan costs $99 per month and includes 1 domain, unlimited conversions, up to 20,000 unique visitors, popups & sticky bars, form builder, AI copywriter, 1,000+ integrations, and more.
Experiment: $149 per month. It has everything in the Build, Plus unlimited A/B testing, smart traffic, 2 domains, up to 30,000 unique visitors, and advanced reporting.
Optimize: the plan costs you $249 per month for everything in the Experiment, plus 3 domains, up to 50,000 unique visitors, advanced reporting, and custom scheduling.
Concierge: starting at $649 per month. The plan has everything in the Optimize, plus dedicated customer support, client instances, client and user management, 5 domains, 100,000 unique visitors, and custom support via phone, email, and chat.
Squarespace allows you to create a site for free up to 14 days. After the free trial ends you can upgrade to a paid plan:
Personal: the plan costs you $23 per month. In this plan, you get access to unlimited bandwidth, video hosting, digital product addon, drag and drop editor, SSL, 2 contributors, and more.
Business: $33 per month. The plan has everything in the Personal, plus advanced website analytics, integrated eCommerce, unlimited contributors, popups & banners, customer accounts, create and sell courses, membership, and more.
Commerce: $36 per month. The plan has everything in the Businesss, plus checkout on your domain, 0% transaction fee, point of sale, advanced merchandise features, sell on Facebook & Instagram, and more.
Commerce Advanced: the plan costs you $65 per month. It has included all the features of Squarespace, advanced discounts, sell subscriptions, commerce APIs, advanced cart recovery, and more.
Unbounce Pros and Cons
Pros:
- A complete landing page builder.
- Lets you run unlimited A/B testing.
- It shows the best variant of a landing page with the Smart Traffic option.
- Create popups & sticky bars to run offers.
- Unbounce supports unlimited conversions.
- You can try it for 14 days free.
- It offers dynamic text replacement to show the text based on visitor search terms.
- Shows you real-time insights.
- It has a copy AI writer to remove writer’s block.
- 100+ readymade templates to get started.
- 1,000+ integration options.
- They offer customer support through chat, email, and phone.
Cons:
- It doesn’t offer a mobile app.
- Plans might be expensive for newbies.
Squarespace Pros and Cons
Pros:
- A complete website builder platform.
- It offers unlimited bandwidth.
- It has readymade templates for all your needs.
- Offer free custom domain along with a plan.
- You can host your videos too.
- It’s very easy to launch a complete e-commerce store.
- It allows to sale of memberships & subscriptions.
- Sell products on Facebook & Instagram.
- It offers a mobile app for managing websites on the go.
Cons:
- It doesn’t offer any AI writing tool.
- Lack of marketing automation features.
Conclusion
Unbounce and Squarespace both are popular software, one has expertise in landing page and the other has website building.
You can use these landing page builders easily with their drag-and-drop editor. It’s difficult to pick one because both have unique features.
However, if you’re looking for a landing page builder to increase conversions on your website or sell products through a landing page, then Unbounce would be best for you.
On the other hand, If you want to complete an e-commerce site to sell products and services, then Squarespace is the right platform for you.
You can try both platforms 14-day for free. So what are you waiting for sign up for a free trial today.
